Home Lifestyle No Lie! Fun Facts From the Marketing Department

No Lie! Fun Facts From the Marketing Department

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Ever wonder what the guys in Marketing know about pets? Well, it turns out that they know some really interesting stuff. Companies shell out a lot of money to find out the demographics behind cat owners, dog owners, fish owners, and even people who own cats and dogs and fish. There are some powerful facts that explain why pets are big business. Just check out this info from the press release for the new report titled Pet Population and Pet Owner Trends in the U.S.

American pet owners live in the company of 116 million fish, birds, small animals and reptiles. Fish tanks can be found in 7.2 million households and bird cages in 4.6 million households. Reptiles are pets in 1.8 million households. Tens of millions of adults—and their kids—enjoy the companionship of non-canines and non–felines. For example, 15.6 million adults reside in households with fish and 10.4 million take pleasure in the company of birds. Rabbits warm the hearts and engage the children of 2.5 million adults.

Our first thought when we see those kind of figures is, “Why aren’t all those people visiting our website?” Our second thought is to wonder what kind of little quirky facts come up while looking at those cold hard numbers. Those numbers are worth a lot of money, of course. The Pet Population and Pet Owner Trends report cost a cool $2,000 for a copy. But here are a lot (and yet just a few of) the things we’ve learned from being pitched this new report…

Owners of birds and fish tend to be young and multicultural and are much more likely to be urban cliff dwellers residing in apartments, condos or co-ops in large cities, especially in the Northeast.

Bird owners are 37% more likely than the average pet owner to purchase products advertised on a social sharing website, and are 24% more likely to place greater trust in product information they get on a social sharing website.

Compared to pet owners who have cats and dogs exclusively, owners of fish, reptiles and small animals are much more likely to have children under the age of 18 in their households (57% vs. 34%).

Nearly 90% of households with hamsters have children, and 87% of these have children under the age of 12.

Around 60% of households with fish, rabbits and reptiles have children under the age of 18.

Americans own more than 100 million pets besides cats and dogs.

Most dog and cat owners do not own other pets.

Bird Owners also favor fish–but cats, not so much.

Cages are the most expensive item for bird owners.

Turtles and tortoises are the top choice of reptile owners.

Reptile owners are more likely to be young and single.

Rabbit owners are more likely to be young and female.

Most dog and cat owners do not own other pets.

Americans own more than 100 million pets besides cats and dogs.

Dog owners are more likely to welcome other pets into their homes.

Owners of rabbits and fish are more likely to buy online and from catalogs.

Fish and bird owners head to strip malls more often–probably because pet stores are there.

Children are most commonly found in households with hamsters.

Fish owners are well-educated and affluent.

Many fish owners also favor rabbits–which also explains…

Rabbit owners are more likely to own a variety of pets.

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